Holidays are just an excuse for Amazon to offer deals. With Valentine's Day and Presidents' Day on the horizon, there are plenty of impressive discounts up for grabs from brands like Sony, Samsung, and Amazon itself. And to save you from having to sort through them all, we've rounded up some of the best ones we think are worth grabbing.

Here are our picks for the best Amazon deals of the day on Feb. 12. If these aren't catching your attention, take a peek at our picks from Feb. 10 and Feb. 11. Many of those are still live, including the best price ever on the Kindle Paperwhite Kids and a 23% price drop on the uniquely excellent Bose Ultra Open earbuds.

Our top pick: Sony WH-CH520 wireless headphones

The already budget-friendly Sony WH-CH520 wireless headphones are down to just $38 at Amazon as of Feb. 12 — that's 37% in savings and just $2 shy of the record-low price they reached back on Prime Day 2024. They may not be the fanciest headphones in Sony's lineup, but they still offer up to 50 hours of battery life, a three-minute fast-charge feature, customizable sound quality and profiles on the app, and a lightweight and cozy fit. You can pick a preset to sync up with the genre you're listening to or create your very own from scratch.

Samsung Galaxy Tab S9 FE

A solid pick for casual tablet users and Android fans, the Galaxy Tab S9 FE is a simplified version of the Galaxy Tab S9. The biggest differences between the two lie in the display and CPU, which probably won't make too much of a difference for you unless you're using your tablet like a laptop. Its battery will last you up to 18 hours on one charge and the Samsung Exynos 1380 processor will help you power through all kinds of tasks — even some light gaming. Plus, it features the same tough IP68 dust- and water-resistant rating as the S9 and the same included S Pen. The 128GB version with WiFi is usually $449.99, but you can slash 34% off at Amazon as of Feb. 12 and grab it for only $298.98.

Bose QuietComfort Ultra earbuds

Mashable's Timothy Beck Werth reviewed the Bose QuietComfort Ultra earbuds back in 2023 and wrote, "So far, I've had the chance to spend 45 wonderful days with the Bose Ultra earbuds, and they've become my new go-to buds for air travel, music, and work calls." Scoring a 4.6/5 in the review, the earbuds also earned a Mashable Choice Award. They come with multiple sets of ear tips for customizable comfort and offer three listening modes — quiet, aware, and immersive — which ultimately allow them to deliver the best ANC experience we've had with a pair of earbuds. Snag a pair on sale for $249 at Amazon as of Feb. 12. That's just $20 shy of their best price ever.

Check out our full review of the Bose QuietComfort Ultra earbuds.

Beats Studio Buds+

The Studio Buds+ not only introduced a new transparent color to the Beats lineup, but also improved active noise cancelling and transparency mode, enhanced battery life to up to 36 hours, and increased the size of the mics for better call quality. They also support spatial audio and come with four different ear tip sizes to choose from, allowing you to find the perfect fit to enjoy the ANC to its fullest. As of Feb. 12, the buds are on sale at Amazon for $119.99. That's 29% in savings and matches the record low from Prime Day 2024.

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Amazon Echo

If you're late to the smart home game, the Amazon Echo (4th gen) is one of the easiest ways to get your foot in the door. It's as basic as a new-ish model Echo device comes these days, essentially serving as a sleek speaker that responds to voice commands. Now in its fourth iteration, it delivers premium room-filling Dolby sound, can easily connect to other smart home devices you add into the mix, and looks sleek in just about any space. It also has a temperature sensor and motion detection that can sync up with your smart thermostat and smart lighting. It's usually $99.99, but as of Feb. 12, it's down to just $64.99. That's 35% in savings.

Read our full review of the Echo (4th Gen) here.

None of these deals catching your eye? Check out Amazon's daily dealsfor even more savings.